Online Marketing Consultant for Traffic and Conversion Optimisation
Oliver Lewis Creative Marketing is a specialist web consultancy focused on two essential areas:
1. Delivering cost-effective traffic to websites, 2. Increasing key action conversion rates (generating sales/subscriptions/enquiries/ad clicks).
I work closely with my clients to develop and implement online marketing strategies that are customised to their precise business goals. My role is to devise and carry through a plan to help the client hit whatever targets matter most to their online business.
Projects that I take on range from planning the overhaul and redevelopment of websites with thousands of pages, to creating one-off email marketing campaigns to sourcing new business leads through pay-per-click (PPC) advertising.
There is no one-size-fits-all service; due to the scope of online marketing experience that I have acquired (see knowledge, markets and client summaries below), I am able to take a view that encompasses many available strategies, and work with my client to define which ones are most likely to succeed in their specific circumstances.
As an active affiliate marketer I make sure to practice what I preach and am constantly researching new strategies and adapting my services as the internet's highly competitive and rewarding marketing environment evolves.
Originally a print journalist, I moved into online content strategy/development in 1998 and have since expanded into a number of complementary areas of online marketing.
Previous offline experience includes extensive advertising copywriting for b2b and b2c print and direct marketing campaigns.
I am based in central London but work with clients and partners across the world.
Email: hello [at] olcm.co.uk
Knowledge Areas
Over the past 10 years I have acquired direct experience across the spectrum of online marketing disciplines, including: content development; search engine marketing; email marketing and usability. Here is a summary of my knowledge areas:
- Web content writing and strategy
- General and SEO copywriting
- Email newsletter/alerts writing
- Managing e-marketing campaigns
- Affiliate marketing (in affiliate role)
- Link building strategy
- Press release distribution online
- Web-based article marketing
- Keyword research for SEO and PPC
- Running Google AdWords campaigns
- Creating landing pages and microsites
- Google Analytics set-up/analysis
- Usability test planning and facilitation
- Web accessibility tests and audits
Industry Experience
I have worked on web marketing related projects for a large number of companies and non-profit organisations over the past decade. Markets that I have worked in include:
- Finance: insurance, mortgages, investments
- Fashion: jewellery, designer clothing
- Health & Beauty: spa, cosmetic dentistry, dieting, self help
- Telecoms: mobile phones, mobile networks
- Entertainment: subscription book clubs, video rental online
- Commodities: multinational paper and plastics manufacturing
- Property: commercial rentals, self-storage
- Dating/social networking: mainstream and niche online matchmaking
- Consumer electricals: TVs, kitchenware, video games, gadgets
- Food: local restaurants
- Culture: art gallery, antiquarian books
- Public sector: councils, charities, healthcare, international NGO
Client Portfolio
Among the wide variety of organisations I have worked for are many well known names, but I also work for plenty of small to medium sized enterprises. Here is a sample of the larger organisations I have delivered online projects for, either directly or via third party agencies:
- Bertelsmann Media Group (BMG)
- Burberry London
- Mazda Europe
- Nokia (consumer and business)
- Norwich Union/Aviva
- National Health Service
- NTL (now part of Virgin Media)
- Panasonic
- Sainsbury's Bank
- Thurrock Council
- United Nations (Fisheries Commission)
- Bucks County Council
- Essex County Council
- Department for Education and Skills