Online Marketing Consultant for Traffic and Conversion Optimisation

Oliver Lewis Creative Marketing is a specialist web consultancy focused on two essential areas:
1. Delivering cost-effective traffic to websites, 2. Increasing key action conversion rates (generating sales/subscriptions/enquiries/ad clicks).

I work closely with my clients to develop and implement online marketing strategies that are customised to their precise business goals. My role is to devise and carry through a plan to help the client hit whatever targets matter most to their online business.

Projects that I take on range from planning the overhaul and redevelopment of websites with thousands of pages, to creating one-off email marketing campaigns to sourcing new business leads through pay-per-click (PPC) advertising.

There is no one-size-fits-all service; due to the scope of online marketing experience that I have acquired (see knowledge, markets and client summaries below), I am able to take a view that encompasses many available strategies, and work with my client to define which ones are most likely to succeed in their specific circumstances.

As an active affiliate marketer I make sure to practice what I preach and am constantly researching new strategies and adapting my services as the internet's highly competitive and rewarding marketing environment evolves.

About me

Originally a print journalist, I moved into online content strategy/development in 1998 and have since expanded into a number of complementary areas of online marketing.

Previous offline experience includes extensive advertising copywriting for b2b and b2c print and direct marketing campaigns.

I am based in central London but work with clients and partners across the world.

Email: hello@olcm.co.uk
Tel: 07813 062 231
Mail: OLCM, 37 Marshall Street, London W1F 7EZ.

Knowledge Areas

OLCM

Over the past 10 years I have acquired direct experience across the spectrum of online marketing disciplines, including: content development; search engine marketing; email marketing and usability. Here is a summary of my knowledge areas:

  • Web content writing and strategy
  • General and SEO copywriting
  • Email newsletter/alerts writing
  • Managing e-marketing campaigns
  • Affiliate marketing (in affiliate role)
  • Link building strategy
  • Press release distribution online
  • Web-based article marketing
  • Keyword research for SEO and PPC
  • Running Google AdWords campaigns
  • Creating landing pages and microsites
  • Google Analytics set-up/analysis
  • Usability test planning and facilitation
  • Web accessibility tests and audits

Industry Experience

OLCM

I have worked on web marketing related projects for a large number of companies and non-profit organisations over the past decade. Markets that I have worked in include:

  • Finance: insurance, mortgages, investments
  • Fashion: jewellery, designer clothing
  • Health & Beauty: spa, cosmetic dentistry
  • Telecoms: mobile phones, mobile networks
  • Entertainment: subscription book clubs, video rental online
  • Commodities: multinational paper and plastics manufacturing
  • Property: commercial rentals, self-storage
  • Dating/social networking: mainstream and niche online matchmaking
  • Consumer electricals: TVs, kitchenware, video games, gadgets
  • Culture: art gallery, antiquarian books
  • Public sector: councils, charities, healthcare, international NGO

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Client Portfolio

OLCM

Among the wide variety of organisations I have worked for are many well known names, but I also work for plenty of small to medium sized enterprises. Here is a sample of the larger organisations I have delivered online projects for, either directly or via third party agencies:

  • Bertelsmann Media Group (BMG)
  • Burberry London
  • Mazda Europe
  • Nokia (consumer and business divisions)
  • Norwich Union/Aviva
  • National Health Service
  • NTL (now part of Virgin Media)
  • Panasonic
  • Sainsbury's Bank
  • Thurrock Council
  • United Nations (Fisheries Commission)
  • Bucks County Council
  • Essex County Council
  • Department for Education and Skills